The overdosing and underdosing problem has been statistically analyzed, and the trends are generally upward in terms of the death rate and medical problems caused by them, though they rapidly fluctuate. Moreover, the elderly population proportion within the American citizenry is an important factor for the evolution and design of the company. The industry is also quick to adopt new technologies in both prescription drugs, through pharmaceutical and research laboratory innovations on existing medications, and deliver mechanisms, with a rapid adoption of electronic services for medical records and prescription ordering. These trends may prove hard to adapt to, but are vital for the success of the business.